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Marketing Communication Materials that Pop

March 24th, 2012

Maps are one of the oldest forms of printed communication. Brochures are one of the oldest forms of marketing collateral. Put the two together and you have a unique communication piece to market your business with.

What if you added a custom element…like a popout map…just to increase the ‘wow’ factor? Well, it’s been done and with great success. The popout formats are versatile and fully customizable. It works with any concept, content or application – it doesn’t have to be a map.

If you are looking for a new way to launch a product, publicize and event, train your employees or build brand loyalty perhaps you should consider the possibilities these handy-sized brochures offer. You can insert vouchers or coupons, a DVD or a business card.

Let’s say you don’t have a graphics department or creative firm at your disposal. Not to worry because Farfromboring can supply you with your very own cartographic department. Or you can simply supply us with artwork that conforms to our design specs.

Here are three case studies examining the idea, solution and result of incorporating bespoke marketing materials into a corporate program.

Case Study: Burberry

Burberry brochure

Idea

Burberry wanted to create a stylish store locator map for its customers.

Solution

Burberry decided on a customized pop out city map, which highlighted the location of each Burberry store. The cover design and print materials were met to exacting specifications according to Burberry’s brand ambassadors.

Result

The pop out city maps has created a ‘wow’ factor. The maps have been distributed in stores and used as a communication piece with Burberry’s marketing partners.

 

Case Study: Boeing

Boeing Dreamliner

Idea

How do you get the press and corporate visitors excited about marketing communication collateral? That was the challenge Boeing faced when it promoted the 787 Dreamliner.

Solution

By incorporating full color graphics and a diagram of the plane into the 32-page booklet along with the popout combination, Boeing was able to show the stages and processes that went into the production of the 787 Dreamliner.

Result

The marketing collateral elevated the buzz and intrigue surrounding the 787 Dreamliner.

 

Case Study: London Duck Tours

Duck Tours 

Idea

To create a unique marketing brochure to attract corporate clients to use Duck Tours for events, group outings and team-building days.

Solution

A custom handy-sized popout with 8 pages of full color was produced, showcasing the core benefits of the tours. Additionally, ideas for corporate events were also presented along with a useful London map (that obviously would be kept).

Result

Marketing manager Kelly Thompson called the marketing brochure “very professional” and stated she would be re-ordering in the future. London Duck Tours has even seen an increase in the number of corporate clients who have called them.

 

If you think it’s time to inject a fresh perspective into your marketing collateral call (866) 751-PROMO and speak to one of our qualified promotional specialists.

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