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March Madness Promotions: Get in the Game

March 14th, 2012

March Madness is finally here. NCAA fans across the country have their brackets filled out. President Obama has made his annual Barack-etology picks (he likes UNC not Kansas to take it all). Personally, I think it will be a Mizzou vs. Kansas showdown. No matter where your allegiance (or opinion) falls, you can use March Madness promotions to heighten the game experience for your customers or employees.

Due to licensing issues, you cannot giveaway an item with your favorite team’s logo on it. However, you can put your logo on a basketball promotional item or a T-Shirt alongside the words March Madness or Go Wildcats, for example. Participating in a March Madness promotion – or any other promotion that plays off a major sporting event – is one of the best ways to promote your business.

Marketing Ideas for March Madness

You can tie-in promotional items with any number of marketing strategies: purchases or free trials; showcase them in your advertisements or newsletters; create a banner on your web site’s home page; web site visitors receive a surprise March Madness promo in exchange for data or filling out a survey; you can use them to drive traffic during a sale during a radio spot, television advertisement; e-mail blast or newspaper ad…and so on.

Make it a Collectible

If there is one thing that never gets old it’s a sports collectible. One of the easiest ways you can keep your company name in front of your customers and prospects is by imprinting it on a sports collectible item. I also like the idea of placing a newspaper advertisement people will tear out and save (your company name, business location and number alongside the words, “Go Giants” for example).

Collectible promotional items come in many shapes and sizes. Since most companies don’t put aside discretionary income for a March Madness promotion, the following suggestions won’t break the bank.

Basketball Horn – On sale for $1.33 each

Promotional Horn

Basketball shape die-cut recycled notebook – On sale for $2.19 each

recycled notebook

Spirit Towels – As low as $1.35 each

Sports Towel

Can Coolers – As low as $3.25 each (how cool is that basketball one)

Basketball foam can cooler

To get your hands on our March Madness promotional catalog call (866) 751-PROMO today.

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