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Make More Money with Point of Sale Promos

February 7th, 2012

Think about the last time you strolled into a gift shop, whether it was inside a hotel, at a museum, on a cruise or at a national park. Whatever the case may be, do you recall picking up a bottle of sunscreen, lip balm, mints or an energy drink? Chances are you bought something, and that very something may not have necessarily been a brand name item. It may have sported a logo on a full color decal or perhaps the logo was imprinted on it.

Energy DrinkThe point is, the business you patronized found another way to generate revenue aside from its normal business. The types of products that were featured at the display counter are either based on necessity (sunscreen and lip balm are ideal products for a cruise liner’s gift shop) or driven by impulsive behavior (say a sugar free energy drink or mints at a national park).

Let’s look at the large department stores for a moment. Inside a large chain you will find a shoe department, cosmetics, clothing, bedding, etc. I’d like to focus simply on the cosmetic companies, for they have figured out exactly how to drive consumers to their brand – and keep them loyal at the same time. Now, I’ve seen firsthand how excited women get over a free cosmetic bag. They’ll spend upwards of $25.00 just to get one. The promotional bags cost a couple of bucks, yet are responsible for thousands of dollars (millions I should say) worth of sales. How could this be? Just like people can’t resist BOGO sales, nor can women resist a free gift with purchase, especially if the said item is something they would buy anyway (like a cosmetic bag). Chap Stick

Souvenirs are another big category. Everything from shot glasses to refrigerator magnets to apparel to postcards are proven promotional items that never disappoint. From a tourist’s perspective they can’t visit a city or country without taking something back with them. From a merchant’s perspective, these branded promotional products put food on the table and clothes on their backs.

So the main question you should be asking yourself is: Can I afford not to sell branded promotional items in my retail space?

Most likely, the answer is no. Now that you can see there is a reliable business model based on selling promotional products at the point of purchase display counter (or elsewhere) the next step is to decide which items you will stock the shelves with.

Here are a few ideas you can make money with. Remember: You are looking for low ticket items…nothing that is high-priced that will eat up valuable space and collect dust.

  • Candy and chocolate
  • Mints
  • Lip Balm
  • Hand sanitizers
  • Sugar free energy drinks
  • Water
  • Funky and Weird Pens
  • Lighters
  • Playing Cards
  • Key chains
  • Magnets
  • Apparel
  • Totes
  • Can Coolers
  • Mugs and drinkware

Peppermints

Ready to start selling promotional products at your store? Well, we can point you in the right direction according to your budget and the demographic you cater to. Call (866) 751-PROMO to speak with a promotional products specialist for your very own custom catalog filled with ideas that will make you money.

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