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How to Increase Enrollment at Your Summer Camp

May 1st, 2012

Summer Camp promotional flyer

For those who work in the summer camp business it’s all about providing programs and activities that teach children new skills, values, trust and teambuilding. By encouraging achievement, whether it’s academic, athletic or service-oriented, children will be motivated to do their best no matter if the activity involves story time or fishing.

When it comes to marketing your summer camp what options are available for those on a tight budget? If you have used desirable incentives and gifts to increase enrollment in your camp in years past then you know how useful the right promotional items can be.  Let’s say you wanted to increase your enrollment by one hundred campers ages 7-16. The first mode of action is to figure out what this demographic enjoys. Thankfully you won’t need to do a tremendous amount of research on this one. Technology gifts, fashion-forward apparel and gift cards will catch the attention of most 7-to-16 year olds.

Outdoor summer camp

Incentives Can Increase Camp Enrollment

The idea is to offer different gift tiers to your current campers. For example, anyone who recommends a friend (contact information needs to be provided) will get a branded drawstring backpack. Anyone who actually gets a friend to sign-up will receive a $100 gift card to his or her favorite store of choice.

What you don’t want to do is offer incentives and gifts that don’t speak to your intended audience. Farfromboring recommends branded digital reward cards; they are universally accepted and everyone loves to receive free downloadable songs. These full-color cards can give your camp an instant cool factor because you are associating your brand with today’s most popular recording artists.

Digital reward card

Of course, there are tons of other summer camp promotions that will generate awareness and increase enrollment. Everything from branded T-Shirts (think compressed T-Shirts) and caps to water bottles and drawstring backpacks act like walking billboards for your camp.

Camp tee shirt

If you work at an overnight summer camp, technology summer camp, academic summer camp, adventure summer camp, arts camp, religious camp, scouts camp, general camp, sports camp, special needs camp or specific theme camp, Farfromboring Promotions can help you brand in a unique and fun way.

Call us today at (866) 751-PROMO and speak to one of our dedicated summer camp experts.

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