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How Creative Ideas are Born at Farfromboring.com

December 20th, 2011

Were you ever on the receiving end of a promotional product that made you say, ‘Wow! Now that’s really cool. Why didn’t I think of that?”

If not, chances are you’ve seen one on the shelf of your favorite store or maybe even on T.V. Just in case we’re not on the same page, I’m talking about either a limited edition collectible item or something so custom it has to be sourced overseas in order to keep costs in check.

Promotional Pens

The promo item can be anything from a funky looking pen to a custom bag to a one-of-a-kind stuffed animal to a pez dispenser. It really doesn’t matter what it is, the main objective is the promotional item has to garner attention. It has to be unique. It must spark conversation in a crowded room full of other promos. It generates word-of-mouth referrals. At trade shows, it makes people approach strangers and ask, ‘Hey, would you mind telling me where you got that?’

Promotional PEZ Dispenser

See, the whole idea of a promotional product is to be remembered. That’s what every advertiser on this planet is aiming for, right? The real question is this: What would you pay to grab someone’s attention?

Some people drop thousands of dollars on billboards, radio ads, newspaper ads, vehicle wraps – you name it. And when you think about it, it is truly a shotgun approach to advertising. Throw an advertisement into space and hope with your fingers crossed it forces someone to act. Despite the informative value of these ads (you are free to define ‘informative’), I would rather take a scientific approach. I would rather create a personal connection with my customers or qualified prospects. I would rather hand them a useful promotional item that would either make their life easier or more enjoyable whenever it is called upon. These types of items are held on to; they are looked at; they are talked about; they are REMEMBERED.

Get Creative

Promotional Bags

How are creative ideas born? And how do these ideas move from the concept board into real, tangible objects? We all know from experience creative ideas can be spawned at any moment, whether awake or during a dream. How they are conceived is not as important as how we will bring them into being.

At Farfromboring.com we have extensive experience taking our client’s ideas and bringing them to life. In 2012, one of our proudest moments was during the Macy’s Thanksgiving Parade when the Macy’s Elf float took air. We didn’t make the float, but we were instrumental in bringing it to life. Earlier in the year, one of our promotional products specialists assisted Macy’s in creating a custom molded elf that would end up hidden in Macy’s stores across the nation. Contestants decorated the elves and the winning design would become the float.

It was a complicated process – from the design and configuration of the prototype to the logistical cobweb getting these elves from China to stores scattered across the U.S. – to say the least. Art the end of the day, Macy’s added millions of friends to its Facebook page. These types of promotional projects engage people. They get people talking. They get people immersed in the total brand experience.

The bottom line is you don’t have to have deep pockets in order to bring your far-from- boring ideas to life. Tell us what you want to accomplish and we’ll help you do it. It’s that simple. Pick up the phone and call (866) 751-PROMO today. We’ll help you be remembered.

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