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How an Advertising Agency Can Make At Least $100,000/yr. with Promos

February 12th, 2012

If you operate an advertising agency (or you are an account exec at one) and would like to know how you can make at least $100,000/yr. with promotional products I’ll let you in on a little secret: Simply offer them.

Most account execs at advertising agencies know what promotional products are…they just don’t consider them a viable part of the equation when pitching clients. And why is that exactly? Let’s face it: promotional products aren’t sexy or glamorous. Most people think they are just insignificant items you imprint your logo on. I’m here to tell you that couldn’t be further from the truth.

And you know who else agrees? Your clients. How so? If a company has enough money to keep an agency on retainer chances are they have allocated a portion of the marketing expenditure on promotional products they can hand out to their customers and employees. Items like tote bags, apparel, electronic accessories, drinkware, pens – and a whole host of other items.

So why aren’t your clients coming to you for promotional products? The answer is simple. You’re not offering it as part of their marketing mix. Not doing so means you’re leaving a lot of money on the table. Large companies spend hundreds of thousands (even millions) on promotional products. Whether it’s an event, product launch, executive gift, incentive program or company store, gift with purchase or general brand marketing, useful promotional products have many uses.

Making a DealIf your clients have asked you for promotional products before then you know how important it is to team up with a supplier who can handle large quantities and custom jobs. Not all requests are the same. Therefore, you need a partner who has experience handling short lead times, knows how to source exactly what you need, can deliver as expected and pass along a great deal, so you can make money at the end of the day.

Account executives have enough to worry about. The last thing they want to spend time and energy on is finding the right promotional product that will complement the campaign/project. That’s why it is vitally important you find a distributor who can become an extension of your marketing arm. Someone who thinks like you. Someone who thinks like a marketer. Someone who understands what makes people tick.

Targeted AdvertisingAt the end of the day advertising agencies are looking for creative ideas that work. And the entire point of a promotional product is to keep the message alive after the 30-day campaign expires. There has to be a lasting impression long after the T.V. ad is taken off the air; long after the magazine ad runs out; the radio spot is pulled; the billboard comes down. And the right promotional products help you achieve just that.

Don’t just tell your clients you can do their promos. Do a self-promo and leave it behind with the presentation. Make sure you choose an item that will either pique their interest or has desk real estate. You want them to think of you every time they say, “Hey, there’s an event coming up and we need 10,000 tote bags to hand out. Let’s call our advertising agency for some ideas and pricing.”

Get a handful of projects like that in one year (just from one client) and you’ll have a healthy revenue stream coming into the agency. So what are you waiting for? Call (866) 751-PROMO right now and get your creative juices flowing.


P.S. – Did you know Farfromboring Promotions creates personalized digital catalogs according to your client’s project specs (QTY, Budget, Lead Time, Imprint Colors)? You tell us what your client is looking for and we will send you a catalog in no time. We’ll do all the work for you, so you can worry about more pressing matters. That’s just one of the perks you get when you deal with a promotional products specialist at Farfromboring.com.

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