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Desktop Real Estate

January 23rd, 2012

Few promotional items rival the power of desktop accessories. As an advertiser, what’s better than having your company name seen every day by your clients?

Say you live and die by your competitive advantage, then imprint your slogan on the item. Want to have your call to action starring your customers in their face? Then put it on an item like a desktop accessory. A useful promotional desk accessory won’t be thrown in the trash, which means your advertising dollar will work for you over and over again.

When choosing a desktop promo it’s important to consider the lifetime value of the item in question. If you are having trouble deciding ask yourself this question: If I put a specific message (say, call to action) on this promo product will it act like a silent salesman…calling out to my clients and prospects…day after day…subliminally sending reminder after reminder…so when the need arises I’ll be the first one they call?

Let’s look at the basic fundamentals. Consider the high cost involved with other forms of media, such as advertising in a regional magazine or trade magazine; on the radio; with a banner ad; on a billboard; in the movie theatre, etc. The problem with all these forms of media is the ad lasts all but a couple of seconds, then it’s gone – forever.

There’s so much advertising white noise in the marketplace today, consumers…your customers…prospects…everyone…has become immune to advertisers they don’t care about.

Wouldn’t you rather know your advertisement is sitting in front of the person you want to see it…daily…without interruption…starring them in the face while they are sitting at their desk at work? Think about the number of impressions per day these three desk accessory items would receive if your logo was on it.

Mini stationery Set

Desktop caddyThis clear plastic case holds mini office essentials: cello tape, paper clips, paper punch, stapler, rubber bands, and sticky notes. Size: 4 3/4″x3 3/8″x13/16″

Price: As low as $2.67

Combo Cube

Desktop CubePen caddy clock with time, alarm, date, temp functions. 3 sides available for paper inserts or photos.

Size: 3.4 L x 3.4 W x 3.4 H. Priced as low as $6.25

Scripto Executive Assistant Memo Valet Bundle

Scripto Executive SetSet includes Scripto Executive Assistant Memo Valet and corresponding color Scripto Scratch Mini Click. Memo Valet features thirty multicolored paper clips, 4-year calendar, one 2.25″ x 1.75″ sticky note pad and eight various colored sticky flag pads. Free pen setup!

5″ H x 5″ W x 0″ L. Materials: ultrahyde. Colors: black, red, blue. Priced as low as $6.28.


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