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Branded Apparel People Want to Wear

April 22nd, 2012

Brand apparelMore and more brands are putting their logos on retail fashion garments as opposed to the traditional apparel offerings that have dominated the promotional apparel landscape for years. The reason many brands are switching their design direction: they want to remain relevant and current with the fashion trends – and it’s hard to do that with an inexpensive 50/50 T-shirt.

It is especially important to consider the garment type and printing techniques when choosing promotional apparel, since long shelf life is imperative for sustaining branding campaigns. Screen-printing your logo on an inferior-quality T-shirt is counterintuitive for any brand that has spent years – and large amounts of cash – protecting and cultivating its brand identity. Giving people branded wearables people actually want to wear, whether it’s your employees, clients or people on the street should be top priority. By choosing a better fabric, fit and finish you can realize a contemporary retail fashion look for your business.

 

Pique PoloSectors such as liquor, wine and beer, the music industry, tech, entertainment and sports seem to be setting the trend. Any company that is brand-centric and wants to have its logo worn like a walking billboard should look for the following features:

 

  • Super soft fabrics
  • Cotton garment dyed and garment washed for a soft feel
  • Custom washed colors
  • Soft inks via water-based discharge print techniques (distressed imprints)
  • Did you know just by distressing a logo it changes the perception of the garment wearer, who now considers the logo a piece of artwork and ultimately becoming fashion apparel?
  • Logos placed front and center as opposed to classic left chest positioning. Think off-location design placement.
  • V-neck cuts and fitted silhouettes make our custom shirts a hot and desirable item for women and give a retail feel few other distributors can match

Crew T-shirtFarfromboring Promotions is more than a supplier of premium promotional products used to elevate brand awareness. We have the capability of producing custom collections for those with retail distribution programs.

Ask about our unisex fashion hoodie, made from 100% combed ring-spun jersey cotton T-shirt fabric. It’s custom garment-dyed to any color match and garment washed for extra softness. And for good measure, an eco-friendly water-based discharge printing technique is applied to this hoodie.

Now this is a product pitch you wouldn’t mind receiving! Distressed cap

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