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Promotional Lunch Bags: The Perfect Promotional Marketing Tool

Ineffective marketing strategies can be disastrous for a business, especially if its small or young. Finding customers, promoting products or services, and getting people to come back are all challenging parts of the process. Many businesses opt for expensive billboard space or commercials, only to discover they didnt bring in enough business to cover the marketing cost. Promotional lunch bags can be an effective and relatively inexpensive way to promote your business.
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People tend to think of ROI, or return on investment, as a finance and accounting concept but its just as important in marketing. When youre spending hard earned marketing dollars, you want to make sure the tactics youre using provide a cost effective method. One of the most cost effective marketing methods around is promotional product marketing.

Promotional product marketing entails printing your logo on items and distributing them. They can be pens, key chains, office supplies, water bottles, clothing, magnets, stickers, posters, calendars, and pretty much anything else you can think of. Not only are many of these items highly affordable, but they also do an excellent job of promoting brand awareness. The key in using this method is to choose items people use, so others are more likely to see them.

A great option is promotional lunch bags because itll be used almost daily. The owner of the bag will take it to work and people at the office will see your logo. Additionally, if the person catches the bus or subway to work, even more people are likely to see the bag. This is why bags are such an effective tool for promotional product marketing theyre used frequently and taken in public. Another benefit of bags is that they tend to last a long time, usually for several years. What better way to improve brand recognition than to have hundreds or thousands of people walking around with your promotional lunch bag?

This marketing strategy is nothing new and has been used for decades. Marketing experts refer to it as grassroots marketing or guerilla marketing. The main idea is that marketing can be a grassroots, bottom-up effort. By distributing products to individuals, theyll help promote your business and increase brand awareness. Paying for one inexpensive bag can lead to thousands of people seeing your logo over the course of a year. On an ROI basis, this is much more effective than most printed ads, commercials, or billboards.

At Farfromboring, we have a large selection of promotional lunch bags to choose from. Many of our designs have an insulated lining to keep foods hot or cold, as well as a strap for easy carrying. Theyre available in several different colors to ensure that theyll match your company logo. If you need additional promotional products, we have a huge inventory, from office supplies and glassware to bags and accessories.

We know what works in marketing and pride ourselves on helping our clients achieve success for their organization. Whether youre promoting an event, looking to grow, or just want to expand the scope of your business, our solutions can help. Browse our online catalogue to learn more.

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