Branding in the Digital Age
Since Promotional USB flash drives are so useful, they also make a great promotional product. What better item to print your logo on then something thats carried around everywhere? Another great aspect of promotional USB flash drives is people tend to share them with others to transfer files. As the USB flash drive changes hands among friends, family, and coworkers, it will inevitably build your brand awareness.

Brand awareness is one of the cornerstones of marketing. When few people know you exist, its hard to convince them to buy your product or service. Even if youre in the non-profit world, its still difficult to accomplish goals, carry out your mission, and build an audience when people arent familiar with you. Numerous marketing tactics come down to building brand recognition because its what improves your overall trust and reputation and therefore your business.

Promotional products are a great way to accomplish these goals and build brand awareness. When your logo circulates and becomes etched in peoples minds, youre no longer a stranger. And most consumers prefer to do business with a company they recognize. Not all promotional products are created equal, however. Some are more likely than others to be used, seen, and shared and youll want to ensure those you select fall into these categories.

Drive Them to Your Business

USB flash drives are a great candidate for promotional products because theyll actually be used instead of sitting in someones drawer. Additionally, people will take the USB flash drive out into public, so others will have a chance to see your logo at the office, on school campuses, in the public library, at the coffee shop, and many other environments.

For added exposure, there are specialty Promotional USB flash drives as well. You can find designs that incorporate a flash drive into a keychain, pen, lanyard, gift set, bracelet, and more. All of these designs can increase the likelihood that people will use and share the USB flash drive with your logo on it. Choosing one of these designs is a good idea, but you also need to pay attention to the audience youre after and ask yourself whether or not the design is a good fit for your target market.

The USB flash drive attached to a colorful bracelet is usually best for a young demographic, or as part of a special program and cause, since they stand out. The pen models are a good option if your target market consists of professionals, such as banking, insurance, and recruiting services. Lanyard models are perfect for businesses in the fitness and nutrition industry. The regular and keychain models both work for just about anyone.


At Farfromboring.com, we know that the practicality of a USB flash drive is what makes them such a great tool for promotional marketing. We also carry several recycled and eco-friendly options, which are great for promoting a sustainable future. Take a look through our online catalog to find the USB flash drive thats perfect for your purposes. If youre struggling for specific ideas, use our idea generator.