Promotional Products Idea Generator!
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Part of building your business means you must introduce it to people who have never heard of your company. This is often easier said than done. Today, consumers are more wary than ever about promotional messages. In fact, new research shows that thanks to digital media, customers are increasingly tuning out marketing messages and ignoring blatant brand messaging.
Through promotional products, your business can connect directly with its audience, establishing a meaningful relationship, which results in more income for you. Promotional products are a time-tested and proven marketing solution for businesses in virtually every industry. They provide incredible marketing return-on-investment, create customer loyalty, grow brand awareness, and provide value to the end-recipient.
However, the products you pick for your giveaways should be unique, valuable, and meaningful. It can be challenging to select the right promotional product that represents your business. Consider these tips as you pick your next promotional item:
- Is it useful and trendy? Enough with the boring pens already. Today’s consumers want something they can use on a day-to-day basis. From phone and tablet accessories to USB drives , there are many trendy items that provide practical value. Before investing in promotional products, consider your industry and your audience. Doing so will ensure you select a product that resonates with potential clients.
- Is it memorable? Think of all the promotional products you receive throughout the year. Chances are that you’ve misplaced or thrown away half of them. The ones you still keep and use are those that are valuable and memorable. Similarly, your brand should only invest in promotional products that are different and creative. Consider investing in branded luggage , blankets, or even eco-friendly products to catch consumer attention and keep it.
- Does it demonstrate your brand? While you want to get creative and memorable with your promotional products, it doesn’t mean you should give away items that are completely unrelated to your industry. Instead, it’s important to invest in products that accurately demonstrate or represent your brand.
- Does it provide value? When investing in promotional products, many businesses make the mistake of prioritizing quantity over quality. Instead of purchasing a limited number of high-quality products, they invest in cheap, bulk giveaways such as pens. While there’s nothing wrong with using a pen as a giveaway, it simply doesn’t have as much of a “Wow” factor as a jacket or golf bag . In other words, if you focus on value, you’re more likely to succeed in winning over consumers through promotional items.
- Who is your target audience? Consider the use of your promotional products. Are you saying “thank you” to a reliable business partner who has been loyal to your company? Are you rewarding long-time employee who is about to retire, or are you giving away products at a trade show? By considering your target audience, you ensure the value of your giveaway is proportionate to the value you’ll receive in return.
Need Help Generating Ideas?
Even after answering these questions, you might be struggling to find the perfect promotional products for your brand. With so many options, it can be difficult to narrow down the right giveaway that reflects your business, provides value, and offers the greatest marketing ROI possible.
Our Idea Generator was created with you in mind. At Farfromboring.com, we’re committed to your success and ability to grow your business. Simply fill out this form, and we’d love to brainstorm ideas to help your business succeed. We’ll get back to you as quickly as possible with 3 or 4 ideas just for your business. It has never been easier to get a customized product designed for you and your potential customers. Contact us today to get started!