Promo Success: Pro Hand
For many small businesses, advertising budgets are tight and realizing ROI from every dollar spent is a real concern. There's little room for a trial and error approach to advertising endeavors.
Pro Hand is short for Professional Handyman. They are a trustworthy and reliable South Florida company with a crew of skilled workers that do it all, indoors and out. The owners of Pro Hand were working hard and slowly growing the business, but having a tough time competing with larger companies that advertise on local TV and other mainstream media.
When we first met, they were considering a newspaper ad that would have been a one-time shot -- at a cost of $700. FarFromBoring helped Pro Hand spend their money wisely, outfitting the crew so that the company looks like a larger, more substantial business, by donning sharp-looking professional uniforms. The hat and dry-fit shirts not only make the crew look great, they're functional too. It's hot in South Florida!
Crew members now hand out stylish business cards, lending an air of professionalism that places the workers on a higher rung than other "handy workers." They also hand out pens and keychain flashlights -- and these useful promotional products keep the Pro Hand phone number handy and accessible for clients. The crew feels sporty giving out these cool products to neighbors, friends and prospective clients as well.
Pro Hand paid for all of these promotional items with their first new client! Now they're focusing on the next can't miss promotional items ? to make sure that Pro Hand is always top of mind.