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Working It: Items to Help Promote Your Brand at an Industry Event

Posted on 06/06/14 in Trade Show
Trade Show AudienceAttending or presenting at an industry conference or trade show is an important way to increase your professional profile, position yourself as a thought leader, and network in your industry. The opportunities for continuing your education, making new connections, finding new vendors, and having fun abound at conferences. And with the right customized promotional products, it's also a great opportunity to make shameless plugs for your brand!

Think about all of the items you carry around with you at a conference. Any one of these, customized with your company's name or logo, can enhance your professional appearance while cleverly promoting your business:

  • Briefcases. A well-made briefcase is a must for any traveling professional, and personalizing this item with your name and company logo will distinguish it even further.
  • E-Reader or Tablet Envelopes. If you are giving a presentation (or bringing your work with you to the event), these protective cases are a must. Choose a distinctive design that prominently features your logo.
  • Padfolios. A classic business staple, the padfolio holds your important papers, pens, business cards, and other materials that you need to keep handy during a conference. For a polished appearance, choose a synthetic or genuine leather padfolio with a custom engraving of your logo.
  • Business card holders. You'll most likely be giving out business cards to everyone you meet, so bring a plethora of them in your personalized business card holder.
  • Notebooks. As you take down notes during presentations, meetings, and conversations with your industry peers, make an impression with a high-quality customized notebook.
  • Phone cases. Have to take an important business call? A phone case can be emblazoned with your company's logo for casual display while you're talking.

Other Tips for Flaunting Your Customized Office Supplies

The point of bringing customized logo accessories to a conference is not necessarily to give them out, but it's never a bad idea to bring extras in case someone needs or wants them. Smaller items that travel well in a purse or briefcase could include pens, pencils, or small notepads. Your recipient will be grateful for the helpful tool, and he or she will remember your brand long after the event is over!

Attending large-scale industry events is the ideal opportunity for professional development, networking, and marketing your company. By augmenting your appearance with these creative logo accessory ideas, you and your brand will be sure to stand out from the crowd.

Author: Robert Stillman CEO

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