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The Top 5 Promotional Gifts Attorneys Should Give to Clients

Posted on 07/01/14
Gift in the OfficeAttorneys in any practice area are well aware that their clients represent the lifeblood of their business. Clients often approach lawyers in times of turmoil or transition, and the time and money they invest in legal services can be considerable.

When attorneys conduct their business with integrity and skill, their reputation precedes them. Current and former clients that have achieved satisfactory resolutions for their legal matters are more likely to recommend a lawyer to their acquaintances in the future.

Giving gifts to clients, therefore, should be more an outpouring of gratitude and respect for the time you have spent working together, rather than an outright marketing ploy. Here we present ideas for a few distinctive promotional gifts attorneys can consider.

Selecting a Gift for Your Client

Most states prohibit the exchange of "substantial gifts" between attorneys and their clients, so don't go overboard and buy a Lexus for that longstanding client! However, presenting them with small and tasteful tokens of your appreciation is perfectly acceptable.

Gifts from lawyers to clients should reflect the gravity of your business relationship and never smack of "branding." A small engraved or etched message is fine, but the focal point should be the workmanship of the item itself.

Some gifts to consider include:

  1. Picture frames. Help clients highlight their most precious asset - their families - in a handsome frame constructed from quality materials. A short personalized message on the back thanks them for their patronage and welcomes them back for future legal needs.
  2. Fine writing instruments. Perfect for use during court hearings or in the office, a high-quality pen lasts recipients for years.
  3. Notebooks. A high-end notebook, such as a Moleskine, can become a trusted companion for work, travel, or personal use. Subtly etched with your law firm's logo, it serves as a reminder of the superior service you provided.
  4. Attaché cases. A sophisticated carryall in leather or another quality material provides room for important files and papers, laptops, and anything else the client might need in court or at the office.
  5. Portfolios. Another accessory that travels well, portfolios come in a multitude of colors, shapes and sizes and can be embellished or embroidered with a discreet message or logo.
Extend Your Appreciation with a Tasteful Client Gift

Resolving your clients' complex legal issues can be challenging, but showing your gratitude for their business doesn't have to be. After receiving any of these refined gifts from your firm, customers will be sure to remember the good service you provided for years to come.

Author: Robert Stillman CEO

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