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Make Promotion a Picnic with Customized Coolers

Posted on 06/20/14 in Summer Products
Picnic on the BeachSummer is almost here, and you know what that means: picnics and cookouts! After being trapped indoors all winter, people are excited to catch some rays and enjoy some delectable foods and beverages while they're at it.

One of the most essential fixtures in outdoor dining is the cooler. For skilled grillers, coolers keep steaks, hamburgers, hot dogs, and other foods fresh and free from dangerous bacteria. Coolers also keep beverages cold and refreshing until they are ready to be consumed.

Needless to say, these insulation implements are a ubiquitous part of summer. For this very reason, now is the perfect time to invest in branded coolers as part of your next marketing campaign.

About Promotional Coolers

Coolers are available in a vast array of colors, shapes, sizes, and designs, all of which can be customized with your company's name or logo. Types of coolers available include:

  • Insulated lunch bags. More than just a brown paper bag, these keep your employees' or clients' meals cold until the long-awaited lunch break.
  • Beverage can coolers. Just bringing a 6-pack to the picnic? These coolers have got you covered.
  • Full-size picnic coolers. Great for families, companies, or other large groups, these coolers hold everything you need to throw a cookout of epic proportions.
  • Tote bags. These versatile vessels can be used for everything from grocery shopping to packing snacks for the entire softball team.

Where Should I Give Out Promotional Coolers?

In a word? Everywhere. Useful and timely gifts for any occasion, coolers do double duty when customized with your company's information. Whether your recipient is an employee, a customer, or a potential customer, they and their fellow revelers will be exposed to your brand every time they open the lid.

Branded coolers will be especially appreciated when distributed at one of the following:

  • Office picnics. Give them to your valued employees after an office-wide day of food, fun, and sunshine.
  • Summer trade shows. While fellow attendees are making the rounds at an industry event, you can bet that they're thinking about their plans for the weekend. Present them with your promotional coolers, and your brand might become a part of those plans!
  • Festivals. If your company has a table or stand at a county fair or festival, coolers are a perfect giveaway to keep you in mind for potential customers.

Summer may be hot, but your brand will become even hotter when you use promotional coolers as part of your seasonal marketing campaign.

Author: Robert Stillman CEO

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