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The Power of Pink - Breast Cancer Awareness Month

Posted on 09/18/14
October is National Breast Cancer Awareness Month.
Let the Power of Pink illuminate your Breast Cancer Awareness Campaign

The pink ribbon first became the symbol of breast cancer awareness in 1991, when the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. The ribbon was derived from the popular red ribbon used to promote AIDS awareness.

Then, in 1993, Alexandra Penney, editor-in-chief of the women's health magazine Self, and Evelyn Lauder, breast cancer survivor and Senior Corporate Vice President of the Estée Lauder Companies, founded the Breast Cancer Research Foundation and established the pink ribbon as its symbol. The ribbon was distributed in stores throughout New York City, bolstered by the strength of the Estée Lauder brand; and its status as the symbol of support for breast cancer awareness was cemented.

Many companies are deeply committed to breast cancer research - often donating a portion of their proceeds and fundraising efforts to organizations assisting women in the fight for a cure. Healthcare offices, including gynecologist, oncologist and diagnostic imaging practices use pink ribbons and pink colored items within their marketing campaigns to generate awareness throughout the year.

Here are some unique pretty in pink promotional products that will advance efforts to enhance brand identity and help promote Breast Cancer Awareness.

Awareness Antibacterial Hand Sanitizer Spray

Spread awareness without spreading germs. This pocket or purse size promotional items is ideal for health facilities and clinics as well as fundraising events. Help fight the common cold at the same time that you raise awareness for breast cancer and your company. These pinkalicious hand sanitizers promote good hygiene while keeping your logo top of mind.

awareness-mint-tinBreast Cancer Awareness Tin with Mints
Mint tins are a refreshing way to liven up your marketing efforts. A perfect item for benefit swag bags, there are various fills to choose from, including peppermints, cinnamon red hot candies, sugar-free mints, gum and other specialty candies. Prominently display your logo on the cover of the tin. This upscale branded item will stay around a lot longer than the candies inside! When the treats run out the tin will likely be used as desk organizing tool for paperclips or pushpins - and will keep everyone thinking pink.

Promotional Breast Cancer Pocket Slider.Early detection can save lives. These helpful informative handouts instruct women on how to perform self-examinations, and answer questions about risk factors and mammograms. Imprint your company logo or physician information on the front of this instructive too. This helpful slide chart is ideal for health care offices, mammogram facilities, wellness trade shows, fundraising events and mailings. Available in Spanish language too!

pink-ribbon-penPink Ribbon Pens."Can I borrow a pen?" What a common question. Studies show pens and other writing instruments are one of the top promotional products since they're practical, budget-friendly and have a long shelf life. Farfromboring offers an enormous selection of styles, colors, features and price points. Various pink ribbon details highlight your brand while bringing attention to the fight against Breast Cancer. Pens provide a remarkable ROI for businesses and professional industries. Who knows? Some branded pens are passed around so frequently that they're likely to fall into the hands of people you may never realized you would capture as a lead. They have a life of their own.

pink-nail-file-promoNail File. Any women would be tickled pink with an old school nail file. These cost effective promotional items are classic, portable and always a favorite at health and wellness fair, salons, and hotels, Perfect in pink for your company efforts to support Breast Cancer Awareness Month! Keep your brand truly handy. It comes with a large space to imprint your lovely logo too. You can't go wrong with this practical beauty product.

As we approach Breast Cancer Awareness month, be sure to keep your brand affiliated with an important pink issue using these and other useful and appealing personalized promotional items. Breast cancer affects approximately one in every eight U.S. born women in their lifetimes. Your company can help make a difference that counts!

Author: Robert Stillman CEO

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