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Make Personalized Pens Great Again

Posted on 12/05/18

Personalized pens are a very common gift. In fact, giving pens may even be considered cliche. In fact, 50% of U.S. consumers use a promotional pen every day. While they are popular and well used, they generally aren't really noticed. They are writing instruments, but they aren't memorable. If the pen doesn't catch attention, you aren't drawing as much attention to your brand as you could be.

Pens that catch a consumers attention will naturally cause them to think about your brand. You are noticed. On their radar. Which will hopefully translate to them being a customer. The question then becomes, how do you make personalized pens great again?

Lower Price Pens

It's easy to overlook lower-priced pens today. In addition to high-quality traditional pens, there are a wide variety of multi-functional pens out there today. However, there's still a place and a case to be made for the run of the mill pen. First, they are familiar. Nearly everyone has and uses a few standard pens.

Second, they are often "loaned" to others. In fact, these pens are often passed to several people in their lifetime. This allows more people to see your brand. Their low price also allows you to give out many more of them for the same overall price. You can purchase between 2-8 times more pens compared to fancier pens, allowing your brand to be seen by many more people, especially when you factor in multiple people often owning the same pen.

High-End Pens

Higher end pens are like an old friend. Reliable, dependable, and always there when you need them. They are used often, which means the consumer sees your brand on an ongoing basis. When choosing a higher end pen, you have a few options. You can choose a pen that's very high quality, and has a luxurious look and feel.

You can also choose a pen that is multi-function. These pens get more use than a normal pen because they do more than one thing. This makes it more likely that the consumer will keep the pen on hand. Multifunction pens come with different features including:

In many cases, you can select pens with more than one of these features. Since these features are commonly used, it adds more convenience and usefulness to your pens. Consumers will be happy to receive these pens, and their novel nature will make your brand more memorable.

Themed Pens

Themed pens are great when you are targeting a particular interest or profession. You can choose from themes including medicine,animalseco-friendly, and fun novelty pens. These pens are unique and will be more attractive to consumers with an interest in the theme, which will make your brand stand out in their mind.

More Than Just Pens

Another way to make pens great again is to give something else with them. Gift sets are very popular. Pens alone are great to hand out as promotional products. However, personalized pen gift sets are perfect for people who deserve a little something extra.

Pens and keychains are a popular gift set. For an old-fashioned gift, give a pen and notepad. Another option is to give a pen cup. There are lots of creative options for pen cups, including pen cups with USB chargers and photo pen cups.

Pens don't have to be boring or cliche. These ideas can make personalized pens great again, and make your business stand out.

Author: Kim Ciampa Literary Genius

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