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Light It Up: Promotional Products that Glow

Posted on 06/09/14
Promotional Pink Custom LED Billboard SunglassesYou've probably seen glow-in-the-dark products in a number of places, all of which you associate with enjoyment. Luminescent jewelry, accessories, hairspray, and clothing are some of the items people love to purchase and wear at concerts, festivals, fairs, glow parties, and any other event that takes place in the dark.

Have you ever gone Cosmic Bowling, where the bowling alley turns down the lights, leaving the walls, balls (and your teeth) aglow? Or perhaps you've heard of the recent "glow run" trend, where runners wear glow-in-the-dark accessories to light their way through a 5K course. These are two examples of how glow-in-the-dark items continue to provide a sense of fun and fascination.

If you are looking to "light up" your marketing strategy with glowing promotional products, read on to learn more about the available options.

Where to Use Glow-in-the-Dark Promotional Items

With a little ingenuity and the right items, you can broadcast your brand even in the dark of night. Occasions on which you might want to showcase glow items include:

  • Late-night outdoor parties. Whether you are attending a bonfire, a dinner party, or a camping excursion, glow-in-the-dark products will make you and your brand ambassadors more visible.
  • Fireworks. The 4th of July - or other occasions on which people come out to watch fireworks - is a prime time for glow-in-the-dark accessories.
  • Bowling nights. Using glow products while cosmic bowling will get you and everyone around you into the "glow bowl" spirit!
  • Movie nights. When the lights are low in a home or commercial theater, showcase your logo with a glow accessory.

Glow-in-the-Dark Promotional Items to Try

Now that you've decided on the venue for your glowing marketing strategy, select one or more items to customize with your company name or logo, including:

  • LED balloons. These bright orbs will light up a nighttime party.
  • Glow pens. Whenever you need to write something down in the dark, a glow pen will light your way.
  • Light-up medallions. These glow-in-the-dark pendants can be worn on a necklace to keep your brand with you wherever you go.

Wherever you take your glow-in-the-dark promotional items, make sure to bring some extras! Whomever you give luminescent loot to will become an instant brand ambassador.

With the glow-in-the-dark trend still going strong, this is a unique opportunity for you to put your business on display while projecting a hip and contemporary image. "Glow forward" and conquer with your smart new strategy!

Author: Robert Stillman CEO

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