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Keep Your Shirt On: Stepping Up Your Logo Apparel Game

Posted on 06/06/14
Promotional T-ShirtsIf you are ordering logo apparel for your company, chances are you're hoping your employees will wear it not only at work, but out in public as well. When done right, branded clothing is comfortable, attractive, and versatile, while also keeping your logo front and center.

If you actually want your staff to wear that shirt, there are a few elements you'll need to consider first. Read on for some ideas on choosing logo apparel that meets the aesthetic and practical needs of your office or your next event.

Quality is King

Buying an inferior product may save you money, but it may not be the bargain you expect. When choosing shirts, look for reputable brand names that use comfortable, high-quality fabrics that will stand up to frequent washing.

The Right Fit

People come in all shapes and sizes, and so should your logo apparel. Make sure to order shirts in a variety of sizes, including extended sizes if necessary. You may want to ask your staff for their shirt sizes before ordering to ensure everyone has a shirt that fits.

Another consideration is gender-specific designs. "Unisex" t-shirts may be unavoidable for some occasions, but if you can find options that suit the unique body shapes of men and women, the result will be a better-looking shirt and a more comfortable workforce.


When deciding what types of items to order, consider how you think your staff will use them. While t-shirts are ideal for casual occasions such as staff retreats, you can also find polo shirts, tailored shirts, and blazers for more professional settings, or for everyday work attire.

One particularly fun logo apparel item is the sports jersey. If you are thinking of forming an inter-office league, getting personalized jerseys complete with your company's name, the player's last name, and his or her "player number" will add to the camaraderie of your next recreational function.

Seasonal Considerations

Depending on your climate, consider purchasing branded seasonal outerwear for your employees. From light jackets to polar fleece half-zips and full-on parkas, they will be grateful for the protection from the elements, whether they are commuting, running errands, or sitting in a chilly office (though everyone is always happy with your building temperature, right?).
When it comes to company logo apparel, it is never easy to make everyone happy. However, by selecting items with the best quality, fit, styling, and functional use, you will create clothing your employees will be proud to wear.

Author: Robert Stillman CEO

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