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Can Yoga Strengthen "the Core" of Your Brand?

Posted on 09/12/14 in Health and Wellness Products
It's hard to ignore the recent rebirth of Yoga. Lately it seems easier than ever to find Yoga classes being offered at convenient times by fitness centers around the nation. Whether you are a runner, Olympic weight lifter or boot camp Junkie − everyone in the fitness arena now recognizes the importance of strengthening your core and lengthening the joints and muscles of the body to repair and revitalize.

Part of the fun and excitement of any hobby or sport is the gear and accessories!
Yoga themed promotional products offer companies a perfect tool for aligning health-oriented brands with trending fitness practices.

5 Unique Promos for Yoga and Fitness

Water Bottles.
You can never have too much money or too many water bottles! It is essential to stay cool, refreshed and most importantly hydrated throughout your yoga class or any exercise. With so many options form sports caps, straws, BPA free, waterbottles are a lasting and affordable promotional item.


Workout Towels and Yoga Mats.
Every yogi should come to class with a workout towel that fits on top of their mat. The most comfortable towel option is a microfiber towel that's super absorbent and fast drying. Put you company's name in a prominent place for all to notice during their revolving triangle pose and you're campaign will be breathing easier.

. Most female yogis and even men with longer hair prefer to wear ponytails and use a bandana and or a headband to keep hair off of the face. The last thing you need while in Warrior II is your hair flopping in your face. Promotional Headbands are a cost effective and practical accessory that will exhibit your logo right in between your client's crown chakra and third eye!

stress reliever yoga

Stress Relievers.
Let's face it, stress and anxiety plague most adults in the US. Who couldn't use a bit of relief and relaxation? Any zen yogi would love this whimsical Yoga Girl Stress Reliever. It's the perfect purse size promotional item. Keep it in the car or on your desk. It will definitely be a conversation piece
promo flip flops

Flip Flops. Yoga is practiced barefoot and it is customary and courteous to remove your shoes before entering the room. It's the perfect opportunity to wear flip flops for easy removal. This versatile branded promo comes in a huge variety of styles and colors, making it a surefire to gain attention for your marketing campaign.

Current Yoga Trends Fuel the Fire

No the A/C isn't on the fritz…
Hot yoga, currently a popular trend, offers students the opportunity to flow through their chatarunga, express their tree pose and work on their practice in a space that is purposefully heated to 105' on average. Yogis say the sweat is like no other and they can actually feel the toxins being removed from their body with every twist and downward facing dog. Another benefit of the heat is to avoid injury since muscles loosen for a deeper release.

Hang in there
Aerial Yoga is an even newer craze turning the yoga world upside down…literally!
Defy Gravity Aerial Yoga is a new type of Yoga that uses a fabric hammock as a tool to help students achieve the traditional Yoga positions. Aerial Yoga is designed to increase one's overall health and physical agility. This new and innovative form of Yoga will help the body decompress through zero-compression inversion therapy, while having a playful yoga Practice.

Serenity Now!
Yoga retreats are gaining popularity not just amongst woman and their girlfriends turning 40 searching for the meaning of life. Corporations have been embracing the idea of promoting calmness, productivity and clarity. Some progressive companies have even brought yoga into the workplace and encourage employees to take a peaceful break in the middle of their hustle and bustle busy workday.
Benefits Include:
• Lower healthcare costs and decrease the frequency & duration of absenteeism

• Increase efficiency, productivity & creativity

• Improve focus under deadline
• Improve mindset, morale and loyalty.

• Enhance employee strength, posture and health & decrease chronic pain

• Decrease employee fatigue & back pain
and disease risk factors.

So set your intention to promote your business with one or all of these usable products with staying power. Namaste!

Author: Robert Stillman CEO

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