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Have a Banner Day: Putting Outdoor Advertising to Work for You

Posted on 07/15/14
Promotional BannersThought banners were only for birthday parties and pep rallies? Think again.

Banners are simple yet visually dynamic outdoor displays that advertise your company, event, promotion, or cause. Usually made from durable vinyl, banners come in a variety of shapes and sizes, offer vertical or horizontal orientation, and can feature extras such as retractable construction.

Whether your company is planning a grand opening, doorbuster sale, or other event - or if you simply want to attract more foot traffic to your store - a colorful banner is an effective way to bring in more business.

Where and When to Display a Promotional Banner

When expertly designed, constructed, and displayed, banners grab the attention of passersby for a variety of venues, including:

  • Businesses. Place banners near your building to direct customers inside, or use them indoors to draw their notice to special areas or items.
  • Parades. Creating a float or sending an army of "foot soldiers" to promote your brand in a local parade is a smart marketing strategy. Don't forget to include a banner - and two people to carry it!
  • Sponsored events. If your company sponsors athletic, charity, or other community events, ask if the event host will display your banner.

Characteristics of a Compelling Banner

An effective promotional banner should showcase several qualities, including:
  • Simplicity. A banner's messaging should be short, clear, and concise. Choose keywords that best exemplify your business.
  • Readability. The best-looking banner in the world won't achieve its aim if audiences can't read it! Choose a font type and size that make your banner highly legible from distances near and far.
  • Boldness. Banners aren't a place for subtlety. Choose impactful designs and messages that stop passersby in their tracks and make them want to know more.
  • Color and contrast. The color scheme of your banner should include an attractive mix of bright and neutral colors, such as black and yellow, red and white, etc. To make your message stand out, use a color for lettering that contrasts with the background.
  • Durability. With proper use and storage, banners constructed from tough, water-resistant materials like vinyl should last several years.
  • Proper display. Once you've invested in a distinctive and memorable banner, display it securely and prominently in an area that attracts high traffic from your target audience.
A promotional banner is a simple and cost-effective weapon to add to your marketing arsenal. With the right design and optimal display, you'll be on your way to increasing your company's visibility and drumming up more business.

Author: Robert Stillman CEO

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