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1.866.751.PROMO (7766)

Handsome Bastard: Offline Marketing for Online Companies

Posted on 08/28/14
Robert-Stillman-Handsome-BastardAs an online company, you're likely spending thousands, if not millions, in electronic media - Web, radio and television - and supplementing it with some print ads too. Like the rest of us, your online marketing is primarily focused on email and drip marketing mixed with assorted tactics that fill your sales funnel (most are annoying and beginning to get stale, to say the least). I do it too, so don't get mad that I'm calling you out.

What I also do, however, is walk the walk as I talk the talk with promotional products. My clients regularly receive useful and thoughtful promos each time they open a package sent from our Southeast corporate office. Our samples come with the latest Farfromboring self-promo and our delivered orders include a promotional gift bearing our name and marketing message.

I love it when I visit a client and they have our promo gift sitting on their desk. We do that because we know the value of Trojan horse advertising - promoting our business where you work and make business decisions. It also makes us feel good to say "thank you!"

Boat ToteSummertime promotions from Fafromboring include colorful promotional beach balls and soccer balls, branded natural lip balms and sunscreens. Currently, we're sending remote controlled cars and helicopters for our clients to enjoy with their children. We also distribute sunglass holders for the car and sturdy canvas beach totes - with the Farfromboring logo of course.

Colder season promotional products with our logo imprinted include winter caps, scarves, specially designed texting gloves, logoed ice scrapers and hot chocolate kits.

You see, we realize that these items generate goodwill that far outperforms the budget allocated to pay for them. We also understand the lifetime value of each client and we know from experience that promos are our least costly tool for acquiring new customers. Most importantly, we remain top of mind for every existing client, so that we never miss a business opportunity.

Does your business need a little help with promotional product strategy? Give us a call at 866-751-7766. We are Fafromboring and we know what works!

Author: Robert Stillman CEO

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