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Reaching for a Challenge: Fun with Mindbender Puzzles

Posted on 06/11/14 in Fun Gifts
PuzzleAre you experiencing mental block? Maybe it's time to try a puzzle.

Puzzles, mind-bending devices that come in various forms, are fun and useful tools for the young and old alike. Besides providing fun, they help activate the parts of our brains that promote creativity, problem-solving, and focus.

Read on to learn more about the mental appeal of puzzles, and what it means for your marketing strategy.

Why Humans Love Puzzles
With so many mental and physical stressors to deal with on a daily basis, it may seem odd that some people willingly subject themselves to pastimes like crossword puzzles, Sudoku, and other such activities. However, it makes more sense when considering how the brain works.

Our brains love finding patterns. When we make connections between seemingly unrelated items or scenarios, it helps us make more sense of the larger world. The human mind constantly searches for ways to solve problems and perform routine actions in newer, more efficient ways. To the brain, problems aren't always negative; they act as catalysts that lead to change and ultimately human progress.

When you interact with a puzzle, the following effects occur:

  • Puzzles present a recreational method of following a problem through obstacles and eventually to a pre-determined goal.
  • They help the user look beyond their own circumstances while focusing on the task at hand.
  • They produce a moment of excitement when the person finally figures out the puzzle.

Choosing a Promotional Puzzle to Promote Your Brand

Considering the positive effects puzzles have on people, incorporating these products into your marketing strategy is a smart move that will grab the attention of potential customers. A wide variety of promotional puzzles are available, all of which can be customized with your company's logo.

Types of puzzles to choose from include:

  • Rubik's cubes. One of the classics, Rubik's cubes offer generous surface areas, on which you can print your logo, company name, and other eye-catching graphics.
  • Scramblers. These puzzles consist of movable tiles that, when arranged correctly, display an image of your choice.
  • Puzzle magnets. Although easy to solve, promotional puzzle magnets do double duty by adhering to the recipient's refrigerator, file cabinet, or other metal surface.
  • Game books/booklets. These little packets, roughly the size of a matchbook, will set fire to your next marketing campaign.

Promotional puzzles can be distributed everywhere from the office to trade conventions and to everyone from employees to potential clients. Whoever benefits from their mind-bolstering properties will associate your brand with brainpower.

Author: Robert Stillman CEO

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