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3, 2, 1 - Launch! Grand Openings that Impress

Posted on 07/03/14 in Events
Grand OpeningsStarting a business takes a significant amount of work. From securing premises to ordering (or manufacturing) inventory to maintaining a budget, entrepreneurs often refer to their companies as 24/7 jobs.

As you prepare for your opening date, consider holding a grand opening gala. These celebratory and promotional events help get sales off to a strong start and build awareness about your business in the local community. When budgeted, marketed, and timed correctly, launch parties give startups the momentum they need to stay in business for the long haul.

Components to Consider for an Impactful Grand Opening

When it comes to grand openings, successful events are an art form you can easily perfect. To get customers in the door and keep their interest, your launch party should include one or more of the following features, such as:

  • Raffles and contests. Sell or give out raffle tickets and conduct a drawing at the end of the event. Prizes can include your company's products, gift cards, free services, or cold, hard cash. Another idea is to advertise a special giveaway for a specified number of customers that arrive first. This creates a sense of competition and exclusivity that will drive attendance to your event.
  • Charity partnerships. Show the community your company cares about more than the bottom line. Locate an organization that represents a cause close to your company's heart, and collaborate with them to raise awareness and funds. Consider donating a percentage of your profits to the charity for that day - or for the life of your business.
  • Coupons and promotions. You've heard the saying "the first one's free." You don't have to give your inventory away, but incentivizing initial purchases with a generous discount offers customers the opportunity to try your products at significant value.
  • Refreshments. Whether your budget allows for light munchies or a full-blown banquet, people love free food! Amp up the fun factor by renting a popcorn or cotton candy machine; if you want to exude a more health-conscious vibe, offer organic snacks.
  • Decorations. Streamers, balloons, banners, and other festive features reflect the excitement of the occasion.

While planning your event, remember to stick to a schedule and budget your company can afford. After all, you don't want to bankrupt yourself before you get started.

Whether you decide to orchestrate a low-key shindig or an all-out extravaganza, your grand opening will get your business off to a bang if you incorporate several of the above elements. Most importantly, remember to have a great time; you've earned it!


Posted by: Robert Stillman
Our Ceo/handsome Bastard


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