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Soft Sustainability: Why Organic Cotton is the Latest Craze

Posted on 08/01/14 in Eco-Friendly Promotional Products
Cotton FieldsThe organic cotton trend is growing, and with good reason. Organic cotton clothes and accessories are made from cotton grown without the use of synthetic fertilizers or toxic chemicals, such as pesticides or herbicides. There are a multitude of benefits to supporting sustainable practices in growing cotton; here are a few:

  • Avoiding unethical labor practices has a positive impact, not only on the workers making these garments but also on the earth itself. According to the Global Organic Textile Standard, as of 2010, organic products require safe and humane conditions to create. Workers who create organic products cannot be forced into labor, have collective bargaining rights, and are paid fair wages for appropriate working hours. It's a win-win.
  • Being eco-friendly is trendy. Organic clothing is a great way for companies to meet an increasingly prevalent interest in eco-fashion. Not only is environmentally friendly clothing gaining ground on a micro level, but haute couture is also becoming more and more apt to use organic cotton.
  • Organic clothing is more comfortable, especially for those who are prone to allergies. Synthetic fibers and wool can be especially irritating for sensitive skin, while non-organic dyes, resins, and chemicals like formaldehyde are used in the creation of the average cotton garment. Organic cotton clothing is constructed without the use of any toxic ingredients, easing up on allergic reactions.

Organic Cotton Products

Organic cotton is not only used to make clothing. Those seeking brand exposure with earth-friendly products will enjoy the wealth of options available in organic cotton.

  • T-shirts are known for being soft, comfortable, and perfect for athletic or loungewear. Crew tees, tank tops, and long-sleeved tees are all popular options. Sweatshirts are also available in organic cotton.
  • Totes are made for a number of different purposes, from bagging groceries without plastic to serving as a stylish carrier for personal items.
  • While lanyards may not be the first organic product to come to mind, they exist - so those concerned about earth-friendly practices can enjoy the smallest comforts.
  • Hats, including both snuggly beanies and caps to reduce exposure to harmful UV rays, are excellent organic products.
  • Tiny humans are often most susceptible to irritants, which is why organic cotton onesies are an excellent product choice.

Many promotional products are now available in organic cotton, and businesses everywhere are taking advantage of this earth-friendly trend. Recipients will enjoy delightfully soft, attractive products while displaying your brand name wherever they go. By adding organic cotton to your marketing strategy, you'll establish your business as a visible supporter of sustainable practices - with style.

Author: Robert Stillman CEO

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