Branding on a Budget: Promotional Products to the RescuePosted on 01/08/19
Building your brand is the most important part of building a business. There's just one problem: building a brand can be very expensive!
At the end of the day, it can seem tough to justify spending a ton of money on things like advertisements. Fortunately, there is a way to build your brand without breaking the bank. What's the secret? Promotional products!
FarFromBoring offers a number of promotional products that are affordable to your business and useful to your customers. In fact, here are just a few of the ways we can help you brand on a budget.
1. Company Pens
One of the interesting side effects of our digital age is that we type most of what we write. Text messages, grocery lists, e-mails...the list goes on. In fact, some people think they don't need a pen. That's about the time they will need to write a check or sign an important document.
That's why we love selling company pens as promotional products. They are cheap to produce and cheap to buy, but customers will get more use out of them than anyone thinks. And what do they see every single time they are writing? Your company's name, of course!
2. Refrigerator Magnets
Very few people have a clear view of their entire refrigerator. Instead, the front of it is usually covered with magnets, notes, and magnets holding up even more notes.
One great and affordable promotional product is our refrigerator magnets. They are small enough that they don't overpower the refrigerator tapestry of your customers. However, they are large enough that you can still include things like your logo and phone number.
Ultimately, great advertising is about getting to where your customers live. In the case of these magnets, you'll be reaching customers every single time they open the fridge.
Calendars are a little like pens. Even though everyone now carries a calendar around via their smartphone, there is something about having a physical calendar in place at your home or office.
That's why calendars make great promotional products. They are very relevant to customer needs. Moreover, the customer is going to look at a calendar every day, giving you an extreme ROI in terms of advertising.
Finally, calendars are very versatile. We sell everything from the traditional calendars down to flip calendars and travel calendars. Whatever your customer's needs are, we've got them covered.
4. Stress Relief
We like to keep things light and fun, but let's be real: life can be stressful. Why not give your customers something to help?
For instance, we sell a wide range of stress relief toys that make for great promotional products. You can go with the classic stress relief ball design or some more colorful designs such as whales, toast, and light bulbs.
Whatever the design, there is plenty of room for things like company name and contact info. Plus, you'll have psychology on your side: customers don't always remember a lot about a business, but they remember how that business helped them feel. In this case, you will be a source of blessed stress relief at the times they need it the most!
The Bottom Line
Building your brand is really important as a business. And saving money is just as important. At FarFromBoring, we think you shouldn't have to choose between the two!
By using these promotional products, you will reach so many customers and for so little money. You might even want to write down the day you found out how awesome these products can be, so save a calendar for yourself!