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Cookies are an Anytime Food, If You Ask Us

Posted on 06/02/14 in Branded Sweets
"Mmm, cookie!"

CookiesIs anything more satisfying or delicious than a cookie (or a few)? Whether you prefer them soft, crispy, bite-sized, or gargantuan in proportion, cookies are one of those foods that never lose their appeal, no matter how old we get. "Childhood foods" like cookies give us comfort and a sense of nostalgia that are much welcomed in our fast-paced lives full of responsibilities and inconveniences.

Some Fun Facts about the Cookie

Like many great foods, cookies are a creation that resulted from a happy accident. Although cookie-like cakes can be traced as far back as 7th century Persia, the Dutch take most of the credit for what we consider "cookies" today.

Dutch bakers used to test their oven temperatures using little drops of cake batter, which formed "test cakes" that they referred to as "koekje." Apparently someone couldn't resist tasting these little cakes, which they realized were delicious. Hence, the cookie was born!

Since then, the cookie has evolved into a delightful culinary creation enjoyed by people all over the world. Made at home, they come in an infinite array of varieties, which are prepared by dropping, molding, pressing, refrigerating, cutting into bars, or making into rolls. They come in plain varieties - such as butter and sugar cookies - but can also pack some serious extra ingredients, from healthy additions like nuts and fruit to go-for-broke ingredients like candy bar pieces and bacon.

Sharing the Joy of Cookies with Others

Given that 95.2 percent of families in the U.S. incorporate cookies into their diets, giving them as a gift is a nearly foolproof way to get yourself into the good graces of a friend, family member, client, or other business associate.

If you love to bake, this is a great way to create a handmade token of your respect, appreciation, and all-around awesomeness. If you would rather never step foot inside a kitchen, options abound for ready-made, gift-able cookies in customized, individualized wrappers or tins.

Here are some occasions on which you might want to gift delicious cookies:

  • Holidays
  • Birthdays
  • Anniversaries
  • Milestones like retirement, graduation, religious rites of passage, etc.
  • Establishing rapport with business contacts or clients

Whatever the occasion (even if you need to invent one!), cookies are a scrumptious way to tap into everyone's inner child. The next time you are looking for a way to get someone's attention or give them a treat for contributions they have made to your life, the cookie will be there for the giving and the eating.

Author: Robert Stillman CEO

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