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Blast Off: Using Rockets to Launch Your Next Marketing Campaign

Posted on 06/02/14
Space RocketsWe're not sure if there is any scientific research to back this up, but foam rockets might be the best way to bring people together, working better than any other method we have witnessed. If you don't know about the Nerf Funny or Die videos featuring office workers staging brutal workplace battles, take a moment to watch one now. Don't worry - we'll wait.

It's clear why the foam rocket is so appealing. Whether propelled by a bungee loop or a foam "gun," their simple shooting mechanisms and high-flying hijinks create hours of fun at home, in the workplace, at the park, and anywhere else you won't get in trouble for launching projectiles all over the place (though if you're a seasoned rule-breaker, then maybe that last one doesn't apply to you).

A variety of options are now available for foam rockets that can be customized with your company's logo, so you and your potential customers can "mix business with pleasure" - in a strictly PG fashion, of course.

These promotional items are clever for several reasons, including:

  1. They are inexpensive and lightweight, allowing you to make and carry large quantities to special events.
  2. They "travel well." Literally, they can accrue some serious mileage. Shoot one off from wherever you're standing, and presto - your branding or message has traversed hundreds of feet.
  3. People will associate your brand with fun and youthfulness.

Uses for Promotional Foam Rockets

Because most people enjoy fun, there are a vast array of places you can launch your branded foam rockets for maximum exposure. The options include - but are not limited to:

  1. Conventions. Whether you are attending an exposition, career fair, trade show, or other high-traffic event, take advantage of the wide ceilings and swag-grabbers by bringing your rockets with you.
  2. Staff retreats. Especially if you're going to be outside, presenting foam rockets at a staff retreat will make for some impromptu "battles" and hilarious stories.
  3. At the office. As long as you don't have anything lying around that would be easily broken, allow your employees to let off some occasional steam by letting rockets fly.

So there you have it. Branded foam rockets are a cheap and ingenious way to increase your company's visibility, improve workplace morale, and remind those who see and enjoy these fun items that your business doesn't have an all-work-no-play mentality. It will be a good time for everyone involved!

Author: Robert Stillman CEO

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