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Why Personalized Promotional Items Make Memorable Gifts

Posted on 06/23/14 in Best Promotional Products
birthday partyWhat's in a name? In his pivotal leadership tome "How to Win Friends and Influence People", Dale Carnegie observes that "a person's name is to that person the sweetest and most important sound in any language."

This may sound as though people are by nature self-centered, and - to varying degrees - we are. But it makes sense when you consider that nobody will ever know another person as well (or as long) as they know themselves. A person's name is a written and verbal reflection of who they are at a basic level, which is what makes personalized items such powerful presents.

Why People Love Personalized Gifts

Regardless of the occasion, people appreciate gifts - especially when the gift reflects the individual's unique characteristics. A present customized with the recipient's name is a thoughtful and memorable gesture for the following reasons:

  • It shows you took the time and made the effort to choose a present specifically for that person.
  • It creates a completely unique item that no one else can claim for their own.
  • You can add your own name (or your company's name), so that the beneficiary never forgets the giver.

Leveraging Personalized Gifts for Professional Occasions

Personalized gift items come in various forms and sizes and at every price point, making them ideal for giving on a variety of occasions. When selecting a personalized gift, keep in mind the gravity of the occasion, your relationship with the recipient, and how the gift might be used or displayed.

Business owners can choose custom printed or engraved gifts for events such as:

  • Birthdays. Employees and longtime clients alike will appreciate personalized items such as pens, watches, and desk accessories.
  • Holidays. Celebrate the season with cookies, candies, ornaments, mugs, or gift baskets.
  • Recognition events. Acknowledge outstanding employees, retirees, or superstar clients with personalized awards, such as sculptures, plaques, and trophies.

Not only will personalized promotional gifts establish your company (and you) as thoughtful and generous, they will also serve as cherished reminders of the recipient's relationship with your business. When employees feel valued, they are more likely to stay with their employers longer and to invest more energy into their work. Likewise, clients will recognize that your association with them goes beyond dollars and cents.

When it comes to gift-giving, everyone wants their gesture to have a lasting impact. With a personalized gift, not only will you make someone's day; you'll make a place for yourself in their memory.

Author: Robert Stillman CEO

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