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Baby, it's Cold Outside: The Top 5 Promotional Items to Beat the Elements

Posted on 06/17/14 in Best Promotional Products
UmbrellasDepending on where you live, weather can be highly unpredictable. Just when you thought you could get away with wearing a light jacket to work, a cold snap hits. Or you've just gotten gussied up for a big business meeting, and an impromptu rainstorm comes along and ruins your polished look.

Not only is it a drag to get caught in inclement weather, the effects of normal seasonal shifts can leave everyone feeling uncomfortable and out of sorts. Savvy companies are capitalizing on the human tendency to be unprepared by creating promotional items that combat the capriciousness of Mother Nature.

5 Element-Battling Promotional Items to Try Now
Countless promotional products exist to display your company's name while warding off bad weather, including:

  1. Umbrellas. Who remembers to bring an umbrella with them everywhere, every day? Having umbrellas handy for those caught unawares shows them that your company cares.
  2. Jackets. Hey, sometimes it even gets cold in the office. From parkas to windbreakers to rain ponchos, emblazon outerwear for every season with your brand for maximum exposure.
  3. Sunglasses. A sunny day is great, but not when you're driving directly into the glare. Protect yourself, your colleagues, and your clients with a custom pair of shades.
  4. Lotion. Whether they need a good moisturizer for chapped hands in the winter or sunscreen in the summer, bottles of various types of lotion can be labeled with your company's logo.
  5. Lip balm. Have you ever noticed that when one person takes out lip balm, everyone else seems to need some, too? Be prepared with promotional products that smooth and protect their puckers.

Places Weather-Friendly Swag Comes in Handy
So you're smart enough to include promotional items in your marketing repertoire that repel the elements. Maximize their effect by distributing them far and wide in locations such as:

  • The office. Your employees are built-in brand ambassadors, so shower them with branded items such as these.
  • Outdoor events. Staff retreats, outings to athletic events, and company-sponsored sports or "fun runs" are all places where people will be likely to need extra warmth or protection.
  • Conventions. Attendees are looking for giveaways anyway, so give them something they can use the moment they step out the door.
  • The street. Take IKEA's recent example: They gave out umbrellas on street corners, creating goodwill within their communities.

Whatever the season or the occasion, you'll be sure to "make it rain" (or not) with these useful promotional products.

Author: Robert Stillman CEO

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