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5 Tips for Choosing the Right Promotional Product

Posted on 07/02/14 in Best Promotional Products
promotional productsNo matter how long you've been in business, you understand the importance of staying on top of your marketing game. Customers locate and patronize companies in countless ways, so there's no one way to reach all of them. That's why successful businesses constantly evolve and switch up their marketing strategies.

If you're already using methods such as email, print advertising, social media, and content marketing to get your name out there, good on you! You're well on your way to reaching your target audience. However, it's also a good idea to invest in promotional products that bring you, your brand, and your customer together in a more "grassroots" fashion.

How to Select the Right Promotional Products

If you're new to the promotional products game, you may wonder how to choose the item that best represents your brand and will bring in the people who will ultimately purchase your product.

Several considerations should go into selecting a successful promotional product, such as:

  1. Know your audience. When you can define your target market demographically, geographically, and culturally, it gives you valuable insight into what types of items would spark those individuals' interests.
  2. Create reciprocity. People who receive thoughtful gifts often feel compelled to give something back. Whatever promotional item you choose, give it in a spirit of generosity and goodwill, and you won't need to ask for anything in return.
  3. Flaunt your company's unique qualities. Do you operate a jewelry boutique? A startup consulting firm? Whatever your specialty or industry, find a branded product that represents what your company has to offer.
  4. Invest in quality. People respond to excellence in materials and construction, so spend your marketing dollars on promotional items that exude quality. After all, you want potential customers to associate that item with your products or services!
  5. Utility is key. From junk mail to bad gifts to general clutter, consumers pack landfills with unwanted items every day. When you choose a promotional product they can use on a daily basis, it adds value to their life and establishes you as a brand that makes their life easier.

Follow these guidelines for selecting the right promotional product for your company, and potential customers will appreciate your unique and personal approach. Best of all, branded items come at a comparatively lower price and higher ROI than other marketing techniques, so you'll enjoy a better bottom line!

Our bottom line: Promotional products are a win for everyone involved.


Posted by: Robert Stillman
Our Ceo/handsome Bastard


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