Few material things take us on a greater emotional roller-coaster than the swag bag. If you have ever attended a major event where vendors were giving out swag bags, perhaps you sidled up to more than one table where you feigned interest in their product or service long enough to score one of the much-coveted "vessels of glory" that are swag bags. Your moment of jubilation may then have turned to horror as you realized the only items in the bag were pencils and business cards.

What we have just described is the dreaded "swag-bag letdown." If you have ever experienced this, you know you never want to force your potential customers to live through it. Not to worry - there are a myriad of fun, exciting, and useful items you can include in your swag bag to ensure that it's a hit at your next event.

Where to Give out Swag Bags

For starters, there are numerous opportunities to give out carefully curated, inventive swag bags. Distribute them anywhere you expect to see large volumes of future clients, including:

• Grand openings. Whether you are opening your first flagship store or your 100^th satellite location, swag bags are a great way to introduce your guests to your brand and offerings.
• Conventions. Expos, trade shows, and other major industry events are the perfect places to give out swag bags.
• Fairs and festivals. Whether you have a booth or you're simply hanging out, surprise unwitting passersby with free stuff they're sure to love.

What to Include in Your Swag Bag

The types of items you put into your swag bag depend on your budget, your marketing goals, and the nature of the event you will be attending. The most impactful swag bags combine a number of elements that result in a well-rounded collection, including:

• Seasonal items. Try umbrellas for spring or fall, sunglasses for summer, or lip balm for cracked winter lips.
• Useful items. Mobile chargers, notebooks, and reusable water bottles all fit the bill.
• Curiosities. Good swag bags should also contain at least one item that recipients might not think to purchase for themselves. Subscriptions to useful websites, gift cards, or distinctive desk accessories are some examples.

If you are looking to make a splash at your next big event with a swag bag, remember to include quality items your recipients will use and enjoy long afterwards, reminding them that working with your company brings good things!