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Back to School: Perfect Promos for College Career Fairs

Posted on 08/11/14
University and college career fairs are an ideal way for recruiters to meet hundreds of bright, ambitious students in one place. Many career fair attendees walk in solely for the free stuff - and nonetheless leave more educated about what they want to do with their lives. Whether hiring for internships or entry-level positions, recruiters can make themselves stand out from the competition by bringing buzz-worthy promotional items. Need career fair swag tips? Look no further.

branded t-shirt womensT-shirts. If you think that t-shirts are an uninspired promotional product, you're probably unfamiliar with the latest materials and designs. When t-shirts are made of quality materials and handsomely designed, they're a major draw! Offer a variety of styles, cuts, and colors to broaden the appeal. Women's tees are especially great for the college women, who prefer the feminine cuts to traditional t-shirts. Pair the right shirts with the great design and your brand will land excellent exposure all over campus.

promo-glow-shot-glassFood and drinks. Free food is universally a crowd pleaser, especially for hungry college students who are looking for an alternative to dining hall meals. Energy bars, energy drinks, juice and snacks all make great options for promotional food giveaways. Hot sauce is also popular among students who need a little extra taste to amp up the flavor of their college meals. As a bonus, offer free containers, like coffee mugs, water bottles, and maybe even glowing shot glasses.

usb-promoTech gadgets. In this demographic especially, tech gadgets are popular items. Excellent choices include USB flash drives, calculators, mobile wallets that adhere to smart phones, and more.

Novelty items. Who in their young 20s doesn't enjoy a brain-twisting puzzle or a lighthearted novelty? Like anyone who needs to blow off steam, college students always enjoy funny or relaxing mindbenders. Even branded temporary tattoos, stuffed animals, yo-yos, Play-Doh, puzzle cubes, and other tangible playthings are well-received. Anything that gives students something to do with their hands other than overused electronics.

Practical Promos. These occupy a place toward the top of the list for many career fair attendees. Branded care packages can include customized Band-Aids, ibuprofen, hand sanitizers, and stylish notepads and pen combos.

music-download-promoDigital downloads. Nobody says your career fair swag has to be tangible to be valuable. Give attendees free whitepapers, eBooks, music or games. Collect email addresses and send out the links after the conference, to offer reminders of your brand long after the event is over.

What's a career fair without an attractive arrangement of items? While your display space may be the same size as others, if you have intriguing items and eye-catching signage, you'll be well on your way to recruitment success. Without a doubt, adding fun, interesting, high quality promotional items to your recruiting campaign is a smart investment!

Author: Robert Stillman CEO

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