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Fashionistas: Calvin Klein, Nike and YOU

Posted on 04/19/14 in Apparel
Head out to any golf course and have a look around. Thanks in large part to Tiger Woods, the Nike swoosh is everywhere. It's on hats, shirts, slacks, golf balls, golf bags and towels. You know what, good for Nike. They're not shy!

Take a stroll down Main Street USA and you'll see a plethora of brands making their mark too. Hugo Boss, GUESS, Calvin Klein and Ralph Lauren's Polo logo fight it out for attention in broad daylight. You know what's missing from this picture? That's right, your brand.

cotton-shirt-farfromboringThat need not be the case. Thanks to a world of promotional apparel choices, your company's logo can be a part of the mix and garner exposure too. If you've never considered this option for your logo, here are five compelling reasons why you should:

1) Big Win - When people wear your brand message, it demonstrates brand loyalty. Demonstration of brand loyalty influences the buying decisions of others. Every time someone dons a garment representing your brand, the exposure helps to grow your reputation. We all know that people buy from those that they know, like and trust - so this puts your business on the right path.

2) Employee Pride - If your employees aren't proud of your brand, you need to change something immediately. If your organization has prideful employees, give them a larger voice. Promotional apparel is a succinct conversation starter - a conversation about YOUR BRAND.

3) Make a Statement - Match your brand to a complementary style and amplify your message. For instance, if you're brand is conservative, embroider your logo on an oxford shirt. If your brand is modern, go for laser etching down the side of a tapered jacket. Brand conscious? Co-brand a golf shirt with your logo on the front, Nike on the sleeve.trimark-share

4) Personality Plus - For a new business or organization seeking to get a voice or re-brand, promo apparel can help. If your brand wants to appeal to a surfer audience, opt for washed out apparel. Looking to connect with Eco-conscious soccer moms, select an organic ring spun cotton T-shirt. Branded clothing can help you establish the style and personality your brand requires.

5) Smart Advertising - The problem with most advertising is that it's ephemeral. You spend your money on a television, radio, print or online representation, and once it's over, it's over. Your business spends money and analyzes the ROI after exposure has ended. With promotional apparel, you provide a garment that's worn over and over. The brand impressions you seek continue to grow each time the apparel gets worn. You can't ask for more than that.
Great marketing campaigns begin with inspiration and passion. Anything worth launching is worth going "all in" on. If you're a business owner or employee who wears your heart on your sleeve, it's time to put your company's logo on the other sleeve!

Author: Robert Stillman CEO

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