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5 Reasons Employees Love to Wear Promotional Apparel

Posted on 06/11/14 in Apparel
Promotional AppearalWorkplace dress codes can be complicated. Where do you draw the line between "casual" and "sloppy?" What does "business casual" really mean, anyway?

When employers clearly communicate company dress codes to staff, it gives them one less detail to worry about so that they can help the business succeed. Employers wondering how to simplify their dress code - while also fostering a sense of unity and goodwill - could benefit from providing company logo apparel to employees.

Why Staff Will Love Branded Apparel
Available at a relatively low price, logo shirts, hats, blazers, jackets, and other items are perfect products to give to staff members at meetings, retreats, or other company events. Giving out a quality apparel item that can be worn to work provides the following benefits:

  1. It's free! Building a work wardrobe can be expensive. The more items you provide for staff members to wear to the office, the more money they have in their pockets.
  2. No more agonizing over what to wear to work. When employees know they have a uniform or other logo apparel to put on, it makes morning preparations that much easier.
  3. Promote a sense of unity. Company apparel can be the "great equalizer" when it comes to work wardrobe. If everyone from the CEO to the warehouse workers own (and frequently wear) the same items, it sends the message that everyone's contribution is valuable.
  4. Encourage a greater sense of belonging. Employees that wear branded apparel, subtly sense they are part of a larger team, not individuals plugging away in isolation.
  5. Enhance pride in their profession. When team members take pride in their employers, they often share it with others. By wearing logo shirts, hats, or other items, employees will carry your brand out of the office and into their communities without saying a word.
Promotional Apparel Items to Consider

A wide variety of items are available to suit any company culture, including:

  • Polos for business casual environments
  • T-shirts for casual workplaces, "dress-down Fridays," or special outings
  • Embroidered blazers and tailored shirts for more professional settings
  • Accessories, such as hats and watches, to enhance any occasion
When selecting branded apparel or accessories for your employees, invest in products that feature the highest quality materials and designs to fit your budget. Staff members will not only appreciate the gesture; they will be proud to wear their company clothing to the office and beyond.

Author: Robert Stillman CEO

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