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4 Ways That Promotional Products Have Changed Marketing

Posted on 01/28/19

Here at FarfromBoring, we love promotional products. Unfortunately, many customers don't know how important these products are!

For instance, did you know that promotional products have changed the face of marketing in four key ways? If you'd like to learn exactly how, just keep reading to discover the secret.

Stretching the Dollar

Here's something every manager and CEO should know: Promotional products are extremely budget-friendly. In fact, they fit just about any budget!

Small startups are able to buy mountains of branded pins, cups, and bags for a much lower price than you can imagine. This is great for small companies that may not be able to afford a ton of advertising on TV, radio, or newspapers.

Bottom line? If you want to stretch your marketing dollar, then you need to use promotional products!

Word of Mouth Magic

We talk a lot about the magic of promotional products. What is that exact magic, though? It's three little words: "word of mouth."

Every business knows that word of mouth remains the most powerful kind of marketing. This is because customers trust each other's opinions far more than they trust company advertising.

Promotional products create a perfect loop of positive word of mouth. The person receiving promotional products (especially useful items like bags or pens) will be grateful to the company who provided them. And your company name on these visible items will spark conversations with that person's friends and colleagues.

And thanks to promotional products, they will have nothing but good things to say!

Employee Morale

Earlier, we mentioned word of mouth marketing. For this kind of marketing, we typically focus on appealing to customers. But what about our own employees?

A happy employee is one of the best forms of marketing because they will constantly "talk up" your company to other people. Unfortunately, many employees have too much stress and get too little sleep to be truly happy.

Promotional products can change all of that. Giving your employees things like branded stress balls helps to ease their tension and promote workplace morale. Now, you have a happy employee who will get back to the business of bragging on your company.

Completely Scaleable

One other area where promotional products really shine is that they are scaleable. Specifically, you can get products suitable for any amount of space and size.

Throwing a huge, company-wide event? We have large promotional items that will make for amazing "grand prizes" for special events you are holding. Or maybe your company is tucked into a small booth at a local job fair? You can bring a ton of branded pens and cool t-shirts to promote your company without needing a ton of space.

Bigger impact, smaller footprint - that's how we roll at FarfromBoring!

Final Thoughts

Now you know more about how promotional products have changed marketing. Don't just take our word for it, though. Come discover the magic of these products today!

Author: Robert Stillman CEO

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